Yep, he's got 'em pegged!

Many would agree that Socrates was a great intellectual, who even commented on human happiness (and current consumerism issues) from time to time. In one instance he said, "He who is not contented with what he has, would not be contented with what he would like to have." Well, apparently the Ancient Greeks knew so much more about happiness than today's society! Many people are caught in a whirlpool of continual buying, as more and more attractive merchandise come out monthly or weekly. Such people cannot truly be happy as they are always wanting something more and wantonly wasting that which they already possess. Take the die-hard clothing fanatic who is always watching and waiting for new styles, and when not contemplating the next big thing she (maybe he... not as likely. No offense ladies) flaunts her trendy clothes or brand new, gaudy, expensive accessories. Whenever a new style does come out, such a person will rush to the nearest mall or speciality clothing store and purchase nearly everything affiliated with that style, probably change in a bathroom at said store in order to avoid being seen in a style so last weekend, and stroll out, only to dispose of her old clothing at the next given chance. And then wait anxiously for the next sudden shift in the fashion world... Sounds like fun, huh?